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Selasa, 21 Oktober 2014

Referrals Google Plus versus Facebook versus Quora

I ran into this article where Google plus supporters claimed that all the estimates of Google plus usage are low. In other words, Google plus is far more popular than the estimated 50 million users. I wouldnt be surprised if the number of people whove logged into Google plus is incredibly high, north of 200M. Google has been pushing the notification bar and Google plus relentlessly, and integrating it into more and more products, while eliminating products (such as Google Reader) whose model dont fit into Google Pluss model.

Far more important than the sheer number of users, however, is the engagement of those users. For instance, while Buzz got pushed to nearly every Gmail user, most non-Google affiliated users told me (on Facebook, no less) that Buzz was a dead zone for them. So I used my own blog analytics to see whether Google Plus users got referred to my blog.

The number one referral (visitors who came from another sitee) to my blog came from Google.com. Thats Google+, right? No. It turns out to be Google Reader. The next most popular referral was Facebook, which was almost as popular. (Though Google Reader users are really engaged: they visit 4 times as many pages as Facebook readers, who presumably see the link, click to read the article, and immediately leave) The next best referral came from Quora, the question answer site. This came as a bit of a surprise. Then the dropoffs become really steep, my own Books web-site and Friendfeed, a so-called "dead" service. (As an aggregate-site of all my online activity, Friendfeed beats the heck out of all the other sites)

By the time I got to Google+ and Hacker News, Im down to one fifth the visitors that Google Reader sends me. This is incredibly low. I doubt if Quora has 200M users, but their users are incredibly engaged, unlike Google Pluss.

Here are a few lessons I would draw from this:

RSS support is really important. Reader, Facebook, Quora, and Friendfeed all support RSS export or RSS import so you can track somebodys content. Google Plus insists on you manually typing in a share with no method of automation. Even Twitter supports an auto-export from my blog to my Twitter stream. While I do try to promote blog posts on Google Plus, I dont always do so, especially for book reviews.
Google Plus is still extremely niche. Even though Im not active on Hacker News, for instance, its still way better at sending me referrals than Google Plus.
Twitter messed up. I have no way whatsoever of tracking Twitter referrals at all. As a result, its not surprising that I rarely find time to engage on Twitter. But, because of the automation provided for sending blog posts, etc, automatically to Twitter, it costs me nothing to twitter my blog posts, so I do it. Which goes to show that automation will make up for other poor decisions on the social network front.
I really miss the old Google Reader. The old Google Reader gave me 2X the engagement of the current Google Reader, according to the referral logs. Its a pity Google was willing to give up all that engagement, but Im guessing that as usual, small fry like me dont count for very much.

In the past, I would plea for Google to integrate blogger posts automatically into my plus stream, but Im now wary of asking Google to "integrate." Googles concept of integrating Google Reader was to destroy my Google Reader community and cutting engagement by 50%. I dread to think what Google would do if it seriously tried to integrate Blogger into Google Plus. I used to be able to trust Google to do whats right by its users, but now all I ask is for Google to leave the products I enjoy using alone.

Kamis, 10 April 2014

GOOGLE CHROME

Google Chrome is a web browser developed by Google and based on the WebKit layout engine and application framework. It was first released as a beta version for Microsoft Windows on September 2, 2008, and the public stable release was on December 11, 2008. The name is derived from the graphical user interface frame, or "chrome", of web browsers. In April 2009, Chrome was the fourth most widely used browser, with 1.42% of worldwide usage share of web browsers.

Chromium is the open source project behind Google Chrome.The Google-authored portion of it is released under the BSD license, with other parts being subject to a variety of different permissive open-source licenses, including the MIT License, the LGPL, the Ms-PL and a MPL/GPL/LGPL tri-license. It implements the same feature set as Chrome, but has a slightly different logo.

DOWNLOADS

Selasa, 08 April 2014

A Surprising Change in Google Engagement

In December, I wrote a piece about how Google+ engagement was surprisingly low, considering how many people followed me on Google+ versus Facebook and Quora.

Well, I went back to look at the month of January and wow, what a change a couple of months have made. Google+ is now right on top of my referrals at 262 visits, versus Facebook at 235. Quora is in 3rd place at 168, followed by linkedin. Of course, Googles organic search trumps everyone at 3000 visitors over the same period.

I have no idea whats caused the change, though there is one clue: new visitors from Google+ comprise a much smaller percentage of the referred volume than they do from Facebook and Quora. What this means is that most of my friends (a lot of Google affiliated people) have migrated over to Google Plus, probably from Google Reader, since Reader no longer has any social features.

Im not sure what this means in the long haul: I suppose I could duplicate-post my current Delicious Feed onto Google Plus for a bit to see if engagements goes up even further, but my suspicion is that it will have zero impact.

Regardless, its clear: with engagement going up over the last 2 months, I cannot ignore Google+, even though I would have much preferred Friendfeed to win, for instance.

Jumat, 04 April 2014

Google planning online store to sell tablets

Google is preparing to open an online store that will sell tablets directly to consumers, according to reports.

The store will sell Google-branded tablets as well as models made by Samsung and Asus, claims the Wall Street Journal.

It is being widely seen as an attempt to win back market share from Apple, which dominates the tablet sector.

Google declined to make any comment on the report.

Google had mixed success with its first online hardware store. That sold the first Android phone, the Nexus One, to consumers in early 2010.

Sales of the phone via the web store were sluggish and were quickly outstripped by the numbers of handsets sold through mobile operators and other stores. Online sales were ended in mid-2010.

This time, Google is said to be hoping to fare better because of the way tablets tend to be used - ie in the home and on domestic wi-fi rather than on the street and depending on a mobile network.

This may also have made operators reluctant to push tablets because customers are not using them on mobile networks.

Fierce competition
Another influence on the decision could be the fact that Google is poised to take control of Motorolas mobile division, which will give it the ability to manufacture its own handsets and tablets.

Google will have to sell a lot of tablets to catch up with market leader Apple. Figures compiled by analysts Gartner suggest 70% of all tablets sold are iPads.

No date has been set for when the online store might open, said the WSJ, quoting people familiar with the project.

Google has a diminishing opportunity to launch the store because competition for tablet customers is getting fiercer all the time.

Amazon launched a touch screen Kindle e-reader in the US in late 2011 and the gadget will come to Europe in late April.

In addition, Microsofts Windows 8, which is optimised for touch screens, is expected to be launched in October 2012.

Rabu, 02 April 2014

HOW TO DOWNLOAD APPS FROM GOOGLE PLAY ON PC

This is a small tutorial which will let you know how you can download all the apps to your PC or desktop computer. The time comes when your Google Play will not work. At that time this tutorial will help you. :-)

Steps: